魅力墨尔本：南太平洋的时尚之都
F "Paris" of the Southern Hemisphere – Melbourne
如同巴黎、纽约、伦敦和米兰北半球的时尚之都一样，拥有众多国际品牌和天才设计师的墨尔本，不仅是南半球的时尚中心，更是世界各大时尚活动的首选举办地。2009年3月，墨尔本将凭借2009年欧莱雅墨尔本时装节再次高调亮相世界时尚舞台，引领潮流风尚。
购物，秀场，模特，名品……墨尔本堪称一个无处不充斥着现代、流行时尚元素的大都会，而与北半球反季的特殊气候和别具风格的文化底蕴更给这里的时尚蒙上了一层神秘的面纱。亦或穿行于名品商场之间，体验时尚达人的潮流盛宴；亦或流连于深闺巷尾的特色小店，感受独一无二的时尚风情，都将给你带来耳目一新的时尚冲浪感觉。
F 时尚大事记
F Fashion Festival & Event
欧莱雅墨尔本时装节 (LMFF)
L’Oreal Melbourne Fashion Festival:
每年三月在墨尔本举行的欧莱雅墨尔本时装节是一个大型的时尚活动，内容丰富、 形式多样。该时装节向公众、时尚业界和媒体展示秋冬的新品成衣，更为大众提供了参与令人兴奋的时尚盛宴的机会。
Held annually each March, L'Oreal Melbourne Fashion Festival is a large scale fashion event of extraordinary richness and diversity. LMFF launches Australia's autumn/winter collections to the public, the fashion industry and the media. LMFF provides a rare opportunity for the public to experience the excitement and theatre of a major fashion event.
作为一个以消费者为受众的时尚活动，欧莱雅墨尔本时装节堪称澳大利亚和新西兰的潮流风向和零售趋势的风向标。它同样为澳大利亚顶尖设计师和品牌提供了一个平台，全面向消费者展示已在商场陈设的秋冬新品。
LMFF drives the trend across Australia and New Zealand for consumer based fashion events which encapsulate all aspects across the fashion and retail arena. It provides the platform to launch the autumn/winter collections of Australia’s leading designers and brands, which are available in store, to the public.
2009年3月15日开始，2009 欧莱雅墨尔本时装节将使墨尔本再次成为全球的聚焦点，为期八天的活动将在达克兰区 Central Pier 隆重拉开帷幕，充分印证墨尔本已经成为全球时尚和潮流的代名词。
15th March 2009, Melbourne will steal the spotlight of the world again because of the new season LMFF (the L’Oreal Melbourne Fashion Festival). Lasting 8 days, from March 15 until 22, this year’s festival will be held at Central Pier, Docklands. It will once again prove to the world that Melbourne is synonymous with style and fashion.
欧莱雅墨尔本时装节将举办多达100场时尚活动、专题演讲和聚会。整个节日贯穿了T台秀、商业研讨会、时装表演、艺术展览、电影放映、零售活动以及必不可少的时尚宴会，每年吸引超过30万人的积极参与。
在2009年全球金融风暴的影响下，大型的消费者时尚活动对于国民经济似乎显得尤为重要。因此，2009 欧莱雅墨尔本时装节作为最杰出的消费者时尚活动被赋予了双重意义，即在向世界展示墨尔本前沿潮流的同时，拉动消费，刺激国民经济增长。2008 欧莱雅墨尔本时装节缔造的出色文化和时尚经验，让我们有理由相信本届时装节有望成为史上规模最大，最出色的活动。
The L’Oreal Melbourne Fashion Festival (LMFF) traditionally attracts more than 300,000 people to its 100 fashion events, workshops and parties. The Festival program includes runway shows, business forums, performances, art exhibitions, film screenings, retail events and, of course, plenty of glamorous parties.
Under the influence of the Global Financial Storm 2009, a big consumer fashion event seems extremely important to the national economy. So, as the most outstanding consumer fashion event, this year’s LMFF may have a double role, not only showing the world the fantastic style of Melbourne, but also giving economic supports to the whole nation. With the outstanding cultural and fashion experience from the 2008 event, LMFF 2009 may end up with the biggest and best event ever. To achieve it, there are 100 fashion events, workshops and parties.
欧莱雅墨尔本时装节商业研讨会
LMFF Business Seminar
2009 墨尔本欧莱雅商业研讨会被誉为“灵感辩论”。来自世界各地的专家汇聚在此，分享他们对于澳大利亚最具价值的产业网络的认知和经验。在全球零售业的激烈竞争中，欧莱雅墨尔本时装节认识到灵感创新对于时尚界的重要性。
The 2009 L'Oreal Melbourne Fashion Festival Business Seminar is known as the 'Inspiration Seminar' because it brings together leading global experts who share their experiences and knowledge at what is known as Australia’s most anticipated industry networking forum.
As the retail world struggles, LMFF recognises the need to provide inspiration to the fashion industry.
为了传达这一信息，今年的活动邀请到了全球时尚业的偶像级人物，H&M全球设计顾问玛格丽塔·范·登·博施 (Margareta van den Bosch)。
To deliver this, the Festival has secured international industry icon Margareta van den Bosch, Creative Advisor for H & M Worldwide.
欧莱雅墨尔本时装节设计师研讨会
LMFF Designer Forum
本次欧莱雅墨尔本时装节设计师研讨会是活动的创新举措，标志着支持澳大利亚时装产业发展全新阶段的开始。来自全球各地的时装零售专家和媒体将突出强调在全球竞争环境中建立品牌的关键步骤，以及国际化扩张所带来的机遇和陷阱。
The Festival’s newest initiative: the L'Oréal Melbourne Fashion Festival Designer Forum will mark a new phase in supporting the growth of the Australian fashion industry. Global experts of fashion retail and media will address the key steps to establishing a label within a competitive global environment and the opportunities and pitfalls of international expansion.
欧莱雅墨尔本时装节学生秀
LMFF Student Showcase
今年的欧莱雅墨尔本时装节另一个激动人心的新项目就是学生秀。这个T台秀为那些已经毕业或者即将毕业的学生设计师中的佼佼者提供一个展示平台，也给新晋设计师们带来灵感，从而维护欧莱雅墨尔本时装节在澳大利亚设计天才心目中领袖地位。
Another exciting addition to the LMFF programme is the L'Oréal Melbourne Fashion Festival Student Showcase. This catwalk show will provide leading fashion design students and recent graduates with a platform to present their collections and it will become a key forum for supporting the next generation of fashion brilliance, maintaining LMFF’s position as a champion and supporter of Australian design talent.
F Fashion 元素-墨尔本的时尚之路
墨尔本购物风尚
Shopping Melbourne Style
墨尔本以迷宫街道而闻名于世，CBD更是一个有着众多私密购物店铺的地方。本地的天才设计师，知名的澳大利亚设计师和国际大品牌都在城市的各个角落开设店铺。漫步墨尔本去挖掘独特的时尚元素将是一个不错的选择。
Known for its labyrinth of laneways, Melbourne’s CBD is full of hidden shopping treasures.
Talented local designers, well-known Australian designers and major international labels have all spread their wares around the city. Take your time and explore and unearth your own fabulous fashion finds.
墨尔本购物中心（Melbourne Central）
Melbourne Central
墨尔本购物中心坐落在城市中心，是一个购物、饮食和娱乐一体化的购物场所。墨尔本购物中心是一个多层商场，拥有300多家名店，包括了Country Road, Morrissey, Sportsgirl, Marcs, Witchery, Bettina Liano以及RM Williams等澳大利亚知名的品牌。同样， Tommy Hilfiger, Kookai, G Star 和FCUK and Diesel等众多国际大品牌也在此择址。
Shop, dine and be entertained in this shopping multi-storey shopping centre, located in the heart of the city. There are more than 300 stores in the multi-storied Melbourne Central, including Country Road, Morrissey, Sportsgirl, Marcs, Witchery, Bettina Liano and iconic Australian bush outfitter RM Williams. It is also home to some major international labels such as Tommy Hilfiger, Kookai, G Star and FCUK and Diesel.
墨尔本购物中心里面还有一个名为“时尚孵化器”(Fashion Incubator)的非盈利组织，它的职能是为在初露锋芒的本土设计师们提供资源以建立或者维护澳大利亚本国时尚产业。位于墨尔本购物中心的二楼，购物者可以购买成品服装，也可以要求设计师进行现场的一次性创意设计。
Melbourne Central is also home to the Fashion Incubator, which is a non-profit organisation which supports emerging Australian designers supplying them with the resources to establish and sustain their own fashion business. Located on Level Two, the Fashion Incubator studio space is a place shoppers can go to purchase off-the-rack designer clothing, or request their own one-off creations.
Howey广场 (Howey Place)
Howey Place
在这个通向小柏克街(Little Collins)的小小通道内，布满本地设计师们的小店。众多品牌在这个狭窄到仅能步行的小巷里也有着单独的门面。架上的时尚珍宝包括了：
This tiny inner city laneway running off Little Collins St has established itself as a local designer destination, with sought-after fashion labels taking up residence in the narrow pedestrian strip. Fashion treasures on offer include:
Jason Grech ——墨尔本本土的年轻的时尚设计师的第一次零售尝试。
Jason Grech – young fashion designer from Melbourne – this is his first retail venture.
Hannii ——四年前在雅痞街 (Chapel Street)开了第一家店，现在已经是第三家店。www.hannii.com.au
Hannii – started in Chapel Street over four years ago, and this is the third store.www.hannii.com.au
Brimelows——店主亲自挑选的精品手袋展示。这里以拥有厂商存货闻名，尤其是Nancy Bird的手袋，因为它的工厂就设在墨尔本。
Brimelows – amazing collection of bags, distinctly chosen by the owners. Well known for stocking local bag manufacturers, especially Nancy Bird bags, which are made in Melbourne.
Henn and Hoo ——墨尔本本地设计师Jenny Hoo和Phillip Rhodes的设计。色彩鲜艳有趣的女性服装是他们的招牌。
Henn and Hoo - fun and colourful women’s clothing by Melbourne design duo Jenny Hoo and Phillip Rhodes.
Flinders大街 (Flinders Lane)
Flinders Lane
This is the shopping destination for the hip and happening. The lane is lined with distinctly Melbourne boutiques like Christine (fabulous for accessories) and Alice Euphemia (experimental designs by young and emerging designers).
其他的流行小店和设计师包括:
Other boutiques and designers include:
Smitten Kitten ——位于Degraves街上，是墨尔本独有的奢侈女性成衣店。网址：www.smittenkitten.com.au
Smitten Kitten - Melbourne’s exclusive lingerie boutique located in Degraves Street www.smittenkitten.com.au
Leghorn Rouge——这家店出售各种色彩丰富并且独特设计的配饰，比如一些巴洛克风格的珠宝，服装装饰品、鞋和手袋。
Leghorn Rouge – Sells a colourful selection of unusual accessories. There’s lots of chunky Baroque-style jewellery, costume jewellery, shoes and handbags.
Lace Boutique – 这里有澳大利亚设计师的时尚作品和一些拥有疯狂崇拜者的抢手国际品牌。
Lace Boutique – Stocks Australian designer clothing and international labels that have a cult following.
Bobby’s Cuts ——地方设计师的男性成衣作品。这家怪异的商店模仿屠宰场装修，墙上的屠刀，包装得像羊排的衬衣以及直接从屠宰场拿来的收银台都体现了这家店的特别之处。
Bobby’s Cuts - Menswear by local designers. This quirky boutique is modelled on a butcher shop. Knives adorn the walls, the shirts come packaged and wrapped like lamb chops and the front counter has been taken straight from a butcher shop.
街区拱廊(Block Arcade)
Block Arcade
The Block Arcade is one of the finest examples of a 19th century shopping arcade. Situated between Collins and Little Collins and Elizabeth Streets, it is renowned for having the largest mosaic floor in Australia.
商场拥有墨尔本最别致的珠宝、时尚礼品、皮毛制品、手工玩具、高级成衣、鞋和化妆品的零售专柜。本地品牌包括了Douglas and Hope, Anna Fiori Shoes 和饰品品牌Mimco.
The arcade houses some of the city's most exclusive retailers offering jewellery, fashion and giftware, leather goods, handmade toys, lingerie, shoes and cosmetics.
Local brands housed in Block Arcade include Douglas and Hope, Anna Fiori Shoes and accessories label Mimco.
皇家拱廊 (Royal Arcade)
Royal Arcade
建于19世纪60年代的皇家拱廊是澳大利亚最古老的商场。皇家拱廊里有高档男女成衣品牌——Marais。比利时著名手工巧克力品牌Koko Black也选址在这里。清晨在这里啜饮一杯热巧克力，将带来一天的好心情。
Built in the 1860s, The Royal Arcade is the oldest arcade in Australia. The arcade includes Marais which is a high end clothing emporium for men and women. It is also home to Koko Black, a Belgian chocolate lounge with handmade chocolates made in the window. The decadent hot chocolate is a great way to start the day.
中央休闲区（Centre Place）
Centre Place
This is perhaps the most popular example of laneway living in Melbourne City. Here you can find a variety of cafes and shops, with cuisines including Greek, Japanese, French crepes, Italian coffee and pastries, even fish and chips. Local designer and former dancer Dainy Sawatzky has one of her Body stores here. Her clothes are modelled on dancewear, but extended to be innovative and special. She now has her comfortable but stylish clothes stocked in the USA, Asia and Europe, including Selfridges in London. As most of the product is made in Melbourne, they are able to bring in new stock weekly.
F 墨尔本五大顶尖时尚驿站
F Top 5 Stylish Melbourne Fashion Boutiques:
F 墨尔本时尚达人之旅
F Melbourne Shopping Tours:
淘宝购物之旅
Hidden Secrets Shopping Tours
在墨尔本购物宝地数不胜数。为了为你提供购物导航，淘宝购物之旅精心打造激动人心的购物体验线路，带你将墨尔本最隐秘的购物点一网打尽。做好充分的旅途计划或者做一个私人预约制定最适合你的淘宝之旅。
淘宝购物之旅最新的服务项目是葡萄酒之旅，将带你探寻墨尔本各家酒窖和酒店。这个行程还可以让你领略墨尔本城郊美景，别具独到之处。网址：http://www.hiddensecretstours.com/
The shopping destinations in Melbourne are endless. To help you navigate your way around, Hidden Secrets Tours provides you with exciting shopping itineraries to ensure you won’t miss any of the city’s hidden gem shopping spots. Get yourself on a pre-planned tour or make a private booking and tailor a tour to your needs. The newest offering from Hidden Secrets is the Vintage Outing tour that takes you fossicking through vintage shops around Melbourne. It also shows you suburbs of Melbourne you mightn't otherwise have seen. http://www.hiddensecretstours.com/
Melbourne Style Tours- Meridian Tours
墨尔本潮流之旅——潮头浪尖之旅
Lovers of shopping, art and cuisine will be at home on this tour which travels in and around Melbourne visiting shops, studios and interesting boutiques.
This is an opportunity to explore and discover fabulous fashion accessories, exotic food ingredients, glass and textile art and handmade costume jewellery by local artists. You can also make an appointment to visit artist warehouses or studios.
购物，艺术和美食爱好者将在这次旅行中感受宾至如归服务，享受到寻遍墨尔本各大名店、广场和特色小店的行程。这还是一个探寻时尚配饰，异乡风情食物，玻璃丝绸艺术和当地艺术家手工珠宝的难得机会。提供艺术创作之旅预约服务，游访更多艺术创作空间和工作室。网址：www.meridiantours.com.au
