Company: 

A global educational company  

 Case Start Date:

2010-06-30

Position: 

Paid Search Marketing Analyst

Location: 

Shanghai

Company Scenario :

This global private educational company has a presence in 80+ countries. They have been operating in China for the past 15 years, with a presence in 85+ cities, with 150+ schools, and 200,000+ students. Highly visible and well recognized.

 Responsibilities: 

1. Monitor and report on key performance measurements: ranking, traffic per search engine, conversion, etc through 16 key online channels.
2. Design and develop Pay Per Click (PPC) advertising campaigns, from selecting the ideal keywords to writing advertisements text and measuring keyword performance for the company website in the main search engines including Baidu, Google, Sogou, Soso, Youdao.
3. Analyze key metrics and adjust campaigns accordingly to reach the maximum potential return and improve the online marketing funnel.
4. Manage our Paid search agency, and work closely with them to maximize the benefits we receive from the relationship.
5. Use the Agency advanced search engine software to manage our paid search accounts.

 Top 3 Requirements: 

1. At least 2 years experience in SEM (Search Engine Marketing).
2. Good knowledge on Google paid search, including PPC and Content network, and Baidu search engine.
3. Good knowledge on Microsoft excel to do analysis and reports.

 Special Requirements: 

1. Experience in education industry or similar leads generation type industry is a plus.
2. Strong time management skills.
3. Fluent English communication skills.